Senior Designer
CASETiFY, Kwun Tong, Hong Kong +1
The role
- Design and develop comprehensive assets for IP launches and application art, including product visuals, packaging, and campaign materials.
- Create detailed asset kits for each launch, compiling master files, exports, organized naming conventions, and multiple versions ready for review.
- Develop application guides for each IP based on the brand book and the Creative Director’s guidance, ensuring clarity and consistency.
- Deliver all launch content, including key visuals, line-sheet artwork, social media and campaign crops, and partner packs.
- Work collaboratively with cross-functional teams and ensure timely handoff of finished art to support a seamless launch process.