Fanatics is a leading global sports platform redefining how fans connect with the teams, players and moments they love. Our businesses — Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Advertising, Fanatics Markets and Fanatics Studios — maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, collect, and earn, while engaging with sports in deeper, more immersive ways.
This includes licensed fan gear and lifestyle products, sportsbook and iGaming, physical and digital trading cards, live events, premium sports entertainment content, credit card offerings and more. Together, they form a powerful, integrated ecosystem — connected by the Fanatics ONE loyalty program and FanCash, the currency of sport — delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges and retail partners; over 7,000 athletes and celebrities; and over 2,000 retail locations, including all Lids stores.
Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.
Fanatics is building one of the most ambitious connected fan platforms in sports… a truly single ecosystem where millions of fans earn, spend, engage, and belong across commerce, betting and gaming, collectibles, live events, credit card and more. The glue holding that ecosystem together is great design, a great loyalty program and single identity: a coherent, trustworthy, delightful experience that feels like one Fanatics regardless of where a fan enters, that their engagement feels rewarding and connected to everything they do.