Senior Product Designer

The role

Senior Product Designers at Flo play a pivotal role in shaping complex, system-level design solutions that elevate user experiences across the Flo app. This role combines deep expertise in UX thinking, interaction design, systemic thinking, AI tooling and visual craft with the ability to architect scalable frameworks and influence product direction.

What you will do

Lead complex design projects (0 → 1), creating scalable frameworks and systems that support growth and innovation.
Proactively tackle complex and ambiguous challenges, defining requirements and prioritising the most impactful workstreams to deliver clear, compelling, user-centred experiences.
Design features, e2e flows, and experiments that align with user needs and business goals (e.g., engagement, retention, etc.).
Produce high-fidelity prototypes and mock-ups using Figma or advanced tools, strategically utilising AI to streamline the concept-to-validation process.
Develop and evolve interaction models, motion principles, and visual systems that scale across teams and inspire adoption.
Collaborate closely with product managers, engineers, researchers, and content designers to deliver cohesive solutions.
Proactively mentor peers, junior designers, and non-designers, providing actionable feedback and upskilling guidance to raise the overall craft bar.
Advocate for emotionally intelligent, ethical design and ensure accessibility standards are upheld at every stage.
Be a key contributor to our design system, ensuring accessibility, inclusivity, and scalability in all outputs.
Integrate AI tools into day-to-day work.

What you'll be measured on

Deliver complex design initiatives that significantly improve user engagement, retention, and user satisfaction outcomes.
Strengthen Flo’s design systems, frameworks, animation and motion principles to enable scalable, high-quality design across teams.
Raise team capability and craft standards by mentoring peers and contributing to a culture of design excellence.

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Annual Salary Range (ranges may vary based on skills and experience)

£85,000—£105,000 GBP

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get

We support impact with meaningful reward. Here’s what that looks like

Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Senior Product Designer

The role

Senior Product Designer

The role

What you will do

What you'll be measured on

We support impact with meaningful reward. Here’s what that looks like

What you need

Nice to have

About Flo Health

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