Director, Digital Analytics & Experimentation
iFIT, Remote +1
The role
We're hiring a Director, Digital Analytics & Experimentation to own the numbers behind our direct-to-consumer business on nordictrack.com. This is an AI-first, global role spanning analytics, reporting, forecasting and experimentation, with subscription growth and the customer journey at the center. Leaders across the company make spending, pricing and merchandising decisions on your numbers.
What you will do
What you'll do
The role splits roughly evenly across three areas, and you own the integrity of all three.
What success looks like in year one
- Your work drives measurable top-line and bottom-line growth, through higher conversion, subscription attach and customer lifetime value.
- A prioritized roadmap of customer journey and CRO improvements is live, with measured conversion lift.
- Leadership trusts the numbers without double-checking them: