What You’ll Be Doing
- Define the Growth Strategy and Business Opportunity —
Identify high-potential customer segments, trading use cases, and market opportunities within the TradingView ecosystem. Assess competitive positioning, platform selection drivers, and OKX's differentiated value proposition. Build growth hypotheses and business cases that consider audience size, revenue potential, acquisition cost, and expected return, then set business goals, priorities, and a phased growth plan.
- Understand Users and the Trading Conversion Journey —
Use interviews, behavioral data, and community feedback to understand how traders discover platforms, use charts and indicators, set alerts, connect accounts, place orders, and manage positions. Identify what motivates or prevents users from choosing OKX, making their first trade, and returning. Develop customer segments and conversion funnels, and turn insights into clear product, positioning, and lifecycle opportunities.
- Validate Growth Hypotheses and Improve Conversion and Retention —
Design measurable experiments across acquisition, account connection, first successful trade, repeat trading, and reactivation. Use existing capabilities, onboarding, trader education, value proposition testing, and targeted campaigns to validate opportunities. Define success metrics, experiment costs, and criteria to scale or stop; expand approaches that work and use the evidence to inform subsequent product investment.
- Drive Go-To-Market and Ecosystem Partnerships —
Work with marketing, regional, lifecycle, and TradingView partner teams on acquisition and go-to-market plans. Evaluate ecosystem visibility, communities, creators, educational content, and joint campaigns as potential channels. Define the customer proposition, distribution approach, conversion journey, and partner objectives, and assess channels by the active traders, retention, and business contribution they generate.
- Translate Growth Evidence into Product Delivery and Integration —
Translate validated user needs and growth opportunities into a product roadmap, PRDs, and acceptance criteria. Define the minimum scope and engineering priorities required to achieve the business objective. Work with OKX engineering and TradingView technical teams to assess API integration, account authorization, market data, and order and position synchronization, and drive the necessary adaptation, testing, and launch to address specific conversion, trust, or retention problems.
- Own Business Outcomes and Continuously Refine Investment —
Own metrics for newly acquired trading users, first-trade conversion, active traders, retention, incremental trading volume, and revenue contribution, taking acquisition, incentive, and delivery costs into account. Separate the effects of market conditions, incentives, and product improvements. Review growth initiatives and feature investments, reallocate resources based on results, and track connection success and trading reliability as measures of experience quality.
What Success Looks Like
- An evidence-based growth plan that identifies priority customer segments, OKX's differentiated value, promising distribution channels, and the business opportunity.
- Validated, repeatable approaches to acquisition, trading conversion, and retention, supported by research and focused experiments that guide engineering investment and resource allocation.
- Measurable, sustainable growth in active traders, retention, and revenue contribution, with acquisition and incentive costs taken into account.
- Delivery of the product capabilities and TradingView integrations needed to capture validated opportunities, with improvements to critical user journeys and ongoing measurement of their growth impact.