Regional Publishing Product Lead - Riftbound

The role

Riot is expanding into the Trading Card Game space with Riftbound, and we are looking for a Regional Publishing Product Lead - Riftbound to lead its launch and growth in Korea.

As the Regional Publishing Product Lead

What you will do

Korea Publishing Strategy & Team Management. Develop and lead Riftbound’s Korea publishing strategy in alignment with global product and publishing objectives; Translate Korean player insights, cultural trends, and market dynamics into clear priorities and publishing plans; Oversee the execution of local marketing campaigns, community programs, competitive-play initiatives, and retail activations; Establish goals and success measures for the Korea market, and adjust plans based on performance and player feedback; Ensure local initiatives deliver a cohesive and culturally relevant Riftbound player experience; Manage, coach, and develop a team responsible for Riftbound publishing initiatives in Korea; Establish clear goals, roles, and ways of working that enable the team to operate effectively. Provide regular feedback, support career development, and foster a collaborative and inclusive team environment; Allocate team capacity and resources based on player needs, business priorities, and launch requirements; Identify capability or resourcing gaps and work with leadership to address them.
Cross-Functional Collaboration. Serve as the primary Korea publishing partner for Riftbound’s global and regional teams; Represent Korean player, community, and partner needs in planning and decision-making forums; Partner with Riot’s global publishing, product, brand, esports, community, insights, finance, legal, and operations teams; Maintain alignment between global strategies and Korea-specific execution while advocating for necessary local adaptations; Collaborate with Korea leadership and publishing teams across the region to share insights and improve ways of working.
Player and Community Ecosystem. Lead the development of Riftbound’s competitive, hobby-play, and community ecosystems in Korea; Guide programs that support player acquisition, engagement, retention, and long-term community health; Build relationships with tournament organizers, retailers, hobby stores, creators, and community leaders; Establish systems for gathering and acting on Korean player and partner feedback; Partner with global teams to ensure relevant market insights inform future product and publishing decisions.
Business and Partnership Management. Manage Riftbound’s Korea publishing budget and ensure resources are allocated against the highest-impact priorities; Develop and oversee local partnership strategies involving distributors, retailers, media organizations, brands, and community partners; Set clear expectations and performance measures for external partners; Identify market risks, operational dependencies, and opportunities, and communicate them to relevant leaders; Partner with Insights and Finance teams to track adoption, engagement, retention, ecosystem health, and business performance.

Regional Publishing Product Lead - Riftbound

The role

Regional Publishing Product Lead - Riftbound

The role

What you will do

What you need

Nice to have

Success in This Role

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Interview questions

Riot Games