Senior Data Analyst
Brandlight, TLV Office
The role
We’re looking for a Data Analyst who combines analytical rigor, strong business judgment, and the ability to turn complex data into clear, actionable insights.
This role spans three core areas: marketing analytics for our clients, product analytics for Brandlight, and modeling consumer behavior in AI chats using panel data.
You’ll help clients understand marketing effectiveness through attribution, marketing mix modeling, and incrementally analysis. Internally, you’ll analyze product clickstream data to understand how customers use Brandlight and identify opportunities to improve adoption, engagement, and retention. Alongside this, you’ll analyze panel and conversational data to understand how people discover brands, explore options, and progress through decision-making journeys in AI chats.