Manager, Media Analytics
SharkNinja, Needham, MA +1
What you will do
- Predictive Modeling: Build and maintain predictive and forecasting models—spanning MMM, attribution, and incrementality—to anticipate media performance and guide allocation decisions before results are final.
- KPI Measurement: Own the metrics that matter, ensuring media activity is measured against clear goals and forecasted with increasing precision over time, and that agency partners are held accountable against these benchmarks through robust governance and performance management.
- Cross-Channel Optimization: Partner with internal teams and agencies to pivot strategies based on real-time insights and forward-looking model outputs.
- Audience and Creative Effectiveness: Partner with internal teams and agencies to analyze audience and creative effectiveness across SharkNinja’s product categories, leading with data-informed insights.