Snorkel AI, New York City, NY (Hybrid) +3
We're hiring a Principal Brand Designer to own the evolution of Snorkel's brand identity. Snorkel has changed faster than its brand has. You'll close that gap: defining where the visual identity goes next, building the system that carries it, and making sure every surface, from the website to a NeurIPS booth to a benchmark leaderboard, looks like it came from the most rigorous lab in AI.
This is a senior individual-contributor role with real leverage and autonomy. You'll be hands-on in the work, and you'll also manage our design agency and a bench of freelance contractors, setting direction, reviewing work, and holding a high bar across everything they ship. This role reports to the CMO.
Snorkel's Marketing team shapes how the AI industry understands frontier data development. We're a team spanning brand, content, communications, product marketing, growth, community, and events, and we work directly with our founders and research team to turn original research into market-defining stories. Brand sits at the center of that work: it's how a data research lab earns attention from frontier labs, Fortune 500 enterprises, top researchers, and the domain experts who contribute to our work.
You've shaped a brand. You have strong opinions about craft and can defend them to a founder, a researcher, or an agency creative director – yet you maintain flexibility with letting the brand organically evolve in a dynamic space like AI. You're as comfortable redesigning a logo system as you are giving precise, actionable feedback. You're drawn to technical subject matter and see explaining complex ideas visually as a design problem worth solving. You move fast, you own outcomes, and you raise the standard of everyone you work with.
Actual compensation will be determined based on factors including skills, qualifications, experience, and geographic location.
Joining Snorkel AI means becoming part of a company that has market proven solutions, robust funding, and is scaling rapidly—offering a unique combination of stability and the excitement of high growth. As a member of our team, you’ll have meaningful opportunities to shape priorities and initiatives, influence key strategic decisions, and directly impact our ongoing success. Whether you’re looking to deepen your technical expertise, explore leadership opportunities, or learn new skills across multiple functions, you’re fully supported in building your career in an environment designed for growth, learning, and shared success.
$225,000—$280,000 USD
Snorkel AI is the frontier AI data lab, helping teams build the data and environments behind high-performing frontier and agentic AI. We combine technology with research-driven AI data development to create datasets, benchmarks, evals, and custom solutions for real-world AI systems. Founded out of the Stanford AI Lab in 2019, Snorkel works with leading AI labs and enterprises to move from better data to better outcomes.
Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!
Snorkel AI is proud to be an Equal Employment Opportunity employer and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. Snorkel AI embraces diversity and provides equal employment opportunities to all employees and applicants for employment. Snorkel AI prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law.
All employment is decided on the basis of qualifications, performance, merit, and business need.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Source: the Snorkel AI Greenhouse job board. We last checked this job 6 h ago. We first saw it 8 days ago. A job on a job board does not always mean that the team interviews people now. We found this job board in a public list. We did not yet compare it with the careers page of the company.
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This base pay is above the median for principal design jobs in the US.
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