- 5–7 years of experience in data analytics, audience insights, communications measurement, social intelligence, or a related field.
- Bachelor’s degree in statistics, mathematics, economics, or a related field preferred; advanced degree is a plus. Equivalent experience is highly valued.
- Proven ability to analyze large, nuanced datasets, and synthesize quantitative and qualitative data for business decision-making via automated and manual methodologies.
- Proficiency in analytics and data visualization/storytelling (including tools like SQL, Python, R, Tableau, Power BI).
- Strong written and verbal communication skills, with the ability to present complex findings clearly and persuasively to a range of audiences (including non-technical stakeholders and senior leadership).
- Advanced expertise in social media analytics platforms (e.g. Emplifi, Sprinklr, Sprout, etc.) and social listening tools (e.g. NetBase, Meltwater, Brandwatch, etc.), and experience working with unstructured social conversation data.
- Advanced problem-solving, statistical, and creative thinking capabilities.
- Strong Excel skills and a demonstrated ability to work through large, messy, or nuanced datasets with rigor and precision.
- Experience using AI tools to improve analysis and reporting workflows, with a thoughtful approach to validating outputs and protecting quality.
- Familiarity with ethical data handling, privacy policies, and compliance in social listening and conversational analytics.
- Experience measuring communications impact across social and earned channels, including sentiment, conversation analysis, media coverage, and campaign or launch reporting.
- Comfort working in a highly collaborative environment with multiple internal stakeholders and shifting priorities.
- Strong familiarity with console and/or PC gaming, gaming culture, and the broader interactive entertainment landscape. Prior experience in gaming or entertainment analytics is strongly preferred.
- Experience in entertainment, media, technology, or communications-focused analysis is an integral plus.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
The estimated base pay range for this role is listed below.
$136,300—$204,500 USD
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice (where applicable) for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.