AI Email & SMS Manager
Study.com, Mountain View, CA
What you will do
- Own email and SMS as a revenue stream. Set the strategy, forecast the channel, and own its contribution to new members and lifetime value.
- Build the acquisition nurture engine. Design, build, and continuously tune the automated flows that move a captured lead to a paid membership — abandon recovery, first-session nurture, offer sequencing, re-engagement, and win-back — across both College Saver and Test Prep, on email and SMS.
- Architect the AI systems layer. Build the agents, pipelines, and internal tooling that let a small function operate like a large one: audience construction, content and variant generation, personalization, QA, anomaly detection, and automated reporting.
- Partner with Product on the member experience. Work with Product, Content, Creative, and Data Science to build lifecycle experiences that read a learner's real behavior and academic goal, then intervene usefully — the right nudge, course, or milestone at the right moment — with learner progress as the retention lever.