Senior Media Insights Analyst

• Own the end-to-end design and delivery of monthly reports, QBRs, and ad-hoc analyses for a portfolio of complex client accounts; ensure all outputs go beyond data reporting to deliver strategic narrative, contextualized interpretation, and clear recommendations aligned with client business goals.
• Leverage AI-powered coding agents and analytical programming languages such as Python or R to analyze large, complex datasets, uncover deeper performance insights, and generate visualizations that communicate findings clearly. Apply these tools to streamline analytical workflows, investigate trends, and support data-driven media measurement and optimization decisions.
• Apply advanced analytical methods – including incrementality frameworks, difference-in-differences analysis, and multi-channel attribution approaches — to evaluate campaign effectiveness and provide sophisticated performance explanations to internal teams and clients.
• Proactively monitor performance across assigned accounts to identify trends, anomalies, and optimization opportunities; develop and test hypotheses for performance shifts in collaboration with the Data Governance team; deliver findings with a level of strategic depth that drives planning and investment decisions.
• Design and maintain advanced strategic visualizations in BI platforms (Tableau, PowerBI, Looker Studio, DOMO) that support insight-first delivery across complex, multi-channel client portfolios; leverage RADaR-powered environments and agency data frameworks to ensure analytical integrity.
• Serve as a subject matter expert on measurement strategy for assigned accounts; participate in measurement planning discussions with Integrated Strategy & Planning, Campaign Operations, and client teams; contribute to the development of clients’ overall measurement frameworks.
• Mentor and support Media Intelligence Associates and Analysts in the development of analytical skills, BI platform proficiency, and client communication; assist with onboarding of new Media Intelligence team members and contribute to internal training initiatives.
• Identify systemic opportunities to improve the agency’s internal measurement rigor and dashboard usability; contribute recommendations to department leadership on process, platform, and framework improvements.
• Maintain accurate time records in the finance/media platform; adhere to agency processes, data governance protocols, and privacy standards; attend internal training, online conferences, and seminars as directed.

Experience

• 4+ years of experience in data analytics, digital media, or marketing science in an agency or related setting; or equivalent combination of education and experience with exemplary qualifications.

Technical Literacy

• Expert proficiency in at least one major BI platform (Tableau, PowerBI, Looker Studio, DOMO) required; working knowledge of multiple BI platforms strongly preferred.
• Experience using Python or R for data analysis and visualization preferred; familiarity with AI-powered coding agents to support analytical workflows and work with large datasets is a plus.
• Advanced data manipulation skills in Excel or Google Sheets required.
• Working knowledge of SQL or data querying tools a plus.

Media Context

• Strong understanding of digital advertising channels and cross-channel measurement approaches.
• Proficiency in standard business productivity suite required.

The "Curiosity" Factor

• A self-starter attitude with a proven ability to look at a media data trend and proactively investigate the "why" behind the numbers. Ability to partner with technical leads to articulate data-layer requirements needed to support advanced analytical storytelling.

Strategic Communication

• Proven ability to translate complex technical concepts into "human" language for non-technical audiences and executive leadership

Education

• Bachelor's degree in a quantitative or strategic field (Marketing Analytics, Statistics, Economics, Advertising, or Marketing) preferred
• Licenses/Certifications Required: Google, Scrum, and other certifications and training as specified by department and level. BI platform proficiency training (Tableau, DOMO, PowerBI, or Looker Studio) required within six months.

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency soft closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave

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Open position in all True Media office locations, including Dallas, TX, Kansas City, MO, Columbia, MO, St. Louis, MO, Portsmouth, NH and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home