Product Analyst - Pitch

WPP, Gurugram, Haryana, India +1

The role

The WPP Open Product Analyst plays a crucial role in the successful deployment and adoption of the WPP Open platform within agency and client teams. This individual acts as a bridge between client needs and the platform's capabilities, ensuring seamless integration and optimal user experience. The Product Analyst is responsible for gathering and documenting requirements, collaborating with internal and external stakeholders, managing project scope, and supporting the overall workspace delivery process.

What you need

Role Requirements

Partnering with Agency/Clients: Collaborate with Agency/Client Leads to finalize project scope, ensuring alignment between agency/client needs and platform capabilities.
Needs Analysis: Conduct thorough internal gap analyses to identify discrepancies between the WPP Open platform's current capabilities and specific client requirements.
Feature Request Management: Work closely with Professional Services Product Lead to capture and articulate requirements for new client features and platform enhancements.
Platform Demonstrations: Showcase the capabilities of the WPP Open platform to agency/client teams through compelling live demos and video recordings.
Stakeholder Management: Identify and engage key stakeholders across agency/client teams to define workspace requirements, manage expectations, and ensure effective communication.
Workspace Personalization: Where appropriate gather requirements for workspace personalization, including look and feel, widgets, content integration, and quick links.
Branding & Theming: Collect theming and identity parameters such as colour palettes, brand books, and image libraries to ensure consistent branding within the workspace.
Design Collaboration: Work with the WPP Open design team to develop prototypes for homepages, hubs, and Learning Spaces, incorporating feedback and iterating on designs.
Sign-off Management: Secure sign-off on homepage/hub/Learning Space designs from agency/client teams.
Campaign Structure Mapping: Identify campaign structure and translate it into requirements for the Open Hierarchy structure within the platform.
User Management: Understand agency/client team structures and set up user groups and permissions to optimize platform utilization and collaboration.
Use Case Documentation: Document agency/client use cases and acceptance criteria for the WPP Open platform, creating a valuable knowledge base for future reference.
Tool Configuration: Understand supported agency/client 3rd party tool requirements and ensure proper configuration within the WPP Open environment.
Workflow Mapping: Conduct ways-of-working workshops to identify end-to-end campaign processes for both agency and client teams, mapping these processes within the WPP Open workflow management system capabilities.
Process Visualization: Partner with the WPP design team to visualize campaign processes and create detailed process pages within the platform capabilities.
Approval Process Implementation: Identify touchpoints between agency and client teams in workflow and implement streamlined approval processes within the platform capabilities.
Adoption Support: Partner with the Adoption Lead to develop and execute UAT/Pilot/Adoption plans, including conducting live demo sessions during these phases.

Who you are

You're open: we are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic: we approach all that we do with confidence: to try the new and to seek the unexpected.

You're extraordinary: We are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we'll give you

Passionate, inspired people – we champion a culture of people that do extraordinary work

Scale and opportunity – we offer the opportunity to create, influence and deliver projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – unique work and the opportunity to join a group of creative problem solvers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.

Product Analyst - Pitch

The role

Product Analyst - Pitch

The role

What you need

Role Requirements

Who you are

What we'll give you

Nice to have

Other

About WPP

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