Associate Director, Applied Analytics

WPP Media, London, United Kingdom +1

What you need

Educational Background: Strong analytical background, typically with a Bachelor’s degree in a quantitative field (Mathematics, Statistics, Economics, Data Science, or a business/marketing equivalent with strong quantitative modules).
Proven Experience: Experience in marketing effectiveness, media measurement, and advanced analytics, preferably with exposure to retail, FMCG, or subscription-based businesses.
Test Design Expertise: Proven experience designing, executing, and evaluating matched-market testing, A/B testing, and regional media test-and-learn frameworks.