Senior Data Analyst

Requirements

• Strong understanding of marketing measurement, performance analysis, and test design, with the ability to connect analytical work to business questions and decisions.
• Ability to evaluate campaign and channel performance in depth, identify key drivers, and communicate what the results mean for the business.
• Comfort working with data and analytical tools such as SQL, Excel, and BI platforms to investigate performance and support measurement needs.
• Strong communication and stakeholder management skills, with the ability to simplify complex findings for both technical and non-technical audiences.
• Structured problem-solving mindset, strong attention to detail, and the ability to manage multiple priorities in a fast-paced, cross-functional environment.

Experience

• Bachelor’s or Master’s degree in Business, Economics, Marketing, Statistics, Analytics, or a related field.
• 5+ years of experience in marketing analytics, business analytics, performance measurement, or a related role supporting marketing or commercial teams.
• Experience working with marketing performance data, test design, campaign analysis, and measurement frameworks in a business environment.
• Experience partnering with cross-functional and global teams is preferred; flexibility to collaborate with stakeholders in the USA is expected.

Company Summary

Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007by entrepreneur David A. Steinbergand John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combinestheindustry’s3rdlargestproprietary dataset (2.4B+identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise in compassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm.

https://www.forbes.com/sites/shelleykohan/2024/0c/1S/amazon-partners-with-zeta-global-to-deliver-gen- ai-marketing-automation/

https://www.cnbc.com/video/2024/05/0c/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken- conference.html

https://www.businesswire.com/news/home/20240S04c22808/en/Zeta-Increases-3Ǫ24-Guidance

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc- 300S45353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and- cross-channel-campaign-management-reports-by-independent-research-firm-300S38241.html

Reporting / Hours: 6:00 PM to 2:00 AM IST, as the candidate will need to collaborate closely with stakeholders in the US time zone.