Principal Designer (Web & UX/UI)

Bellota Labs, Redwood City, CA

The role

We are now looking for a Principal Designer (UX/UI) to help define and deliver the end-to-end design experience—from homepage to player dashboard, onboarding flows, and training tools. This is a high-impact role shaping the product from MVP to full-scale launch, with the potential to influence the visual identity of one of the most ambitious new gaming platforms in the market. We're looking for a designer who pairs a refined craft eye with an AI-native workflow—someone who can move at startup speed by leveraging modern tools to ideate, prototype, and ship at a pace that would have been impossible a few years ago.

All jobs

Principal Designer (Web & UX/UI)

Bellota Labs, Redwood City, CA

Posted pay

$150K–$225K

a year

Compared with similar jobs

This base pay is below the median for principal design jobs in the US.

Median: $201K a year
Other jobs in the group: 50

We compare the middle of each posted range. This is base pay as posted. The group does not include this job.

Location: Redwood City, CA
Work type: Hybrid
Level: Principal
Experience: 6+ years
Skills in the job text: Figma
Posted: May 23, 2025
Last check: 5 h ago
Job type: Design

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Bellota Labs

Open tech jobs: 7
With posted pay: 100%
Median posted base: $225K–$275K

About Bellota Labs: funding, hiring and pay

Bellota Labs

About Bellota Labs: funding, hiring and pay

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The role

What you will do

Key Responsibilities

Design the full web experience: Own the look, feel, and flow of our mobile-first responsive web platform—from landing pages to in-app dashboards and gameplay interfaces. Use AI-assisted design tools (e.g., Figma AI, Galileo AI, Uizard, Magician) to rapidly explore layouts, generate variants, and compress the distance between concept and high-fidelity.
Craft seamless UX: Design intuitive flows for onboarding, account creation, training modules, vanity stores, and tournament play. Leverage generative AI to quickly prototype multiple UX directions, pressure-test flows, and iterate based on data.
Create high-fidelity UI mockups: Turn concepts into beautiful, developer-ready screens that balance usability and visual appeal. Use generative image tools (e.g., Midjourney, Firefly, DALL·E) to explore visual treatments, illustration directions, and marketing imagery that reinforce the brand.
Collaborate cross-functionally: Work closely with product managers, stakeholders, and developers to turn business goals into elegant design solutions. Use AI tools (e.g., ChatGPT, Claude) to accelerate research synthesis, competitive teardowns, spec writing, and design documentation so more of your time goes to craft.
Define and uphold our design system: Help establish our visual identity across products—sleek, strategic, and skill-oriented. Build and maintain a system that's optimized for both human designers and AI-assisted workflows, so components and patterns scale cleanly as the team grows.
Deliver production-ready assets: Ensure design handoffs are clean and ready for rapid development cycles, using AI-assisted tooling to streamline specs, variants, asset generation, and dev-ready exports.
Champion AI in the design process: Continuously evaluate new AI tools and techniques that can elevate our output or speed, and share learnings with the broader team.

What Success Looks Like

A live MVP platform that's sleek, intuitive, and conversion-optimized
A seamless onboarding flow that drives adoption and player retention
A polished brand and product identity that builds credibility and trust with serious players
Design systems and flows that scale as we grow into a category-defining product
A demonstrably AI-accelerated design practice — shipping more, exploring more directions, and iterating faster than a traditional design org of similar size

If you’re passionate about building immersive, skill-first digital products and want to help shape the future of poker innovation, we’d love to hear from you.

Join us at Bellota Labs—where the game is just getting started.

Principal Designer (Web & UX/UI)

The role

Principal Designer (Web & UX/UI)

The role

What you will do

Key Responsibilities

What Success Looks Like

What you need

About Bellota Labs

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