Principal Brand Designer
FreedomPay, Philadelphia, Pennsylvania
The role
The Principal Brand Designer is a senior individual contributor responsible for shaping, evolving, and executing FreedomPay’s global visual identity. This role combines strategic design leadership with hands-on creative execution, translating business objectives into distinctive, cohesive brand experiences across customer and employee touchpoints. The role leads through design expertise, creative direction, and cross-functional influence rather than direct people management, while owning brand standards and supporting the rollout of the new global identity.