- Forms and form-building experiences
- Surveys and customer data-collection workflows
- Quizzes, assessments, and interactive lead-generation experiences
- QR Codes and offline-to-online lead acquisition
- Chat Widget and conversational lead capture
- External Tracking across third-party websites and digital properties
- Lead capture, submission, attribution, and behavioral analytics
- Templates, integrations, embeddable experiences, and extensibility
These products are critical entry points into the HighLevel Marketing OS. They connect customer interactions across websites, landing pages, physical locations, campaigns, and external properties with HighLevel's CRM, automation, analytics, and communication capabilities.
Why Join HighLevel?
- Ownership: It is never somebody else's job.
- Customer focus: We are passionately focused on adding value for our users.
- Speed: We use lean principles and go to market in weeks rather than quarters.
- Experimentation: Good ideas are tested quickly, measured, and improved iteratively.
- Growth: You will help scale a global B2B SaaS platform and build products used by millions of businesses.
- People: We take care of our team so our team can take care of our users.
Role Overview
As Senior Product Manager – Marketing OS, LeadGen, you will help shape the future of lead generation at HighLevel.
You will own product strategy, roadmap, and execution across a portfolio that includes Forms, Surveys, Quizzes, QR Codes, Chat Widget, External Tracking, and adjacent lead capture and attribution capabilities.
Your mandate will be to evolve these products into a cohesive LeadGen experience that enables agencies and SMBs to create high-converting acquisition journeys, collect better-quality data, understand visitor behavior, and activate every lead through HighLevel's CRM and automation ecosystem.
This is a senior individual contributor role. You will work closely with Engineering, Design, and Data on your portfolio, partner with adjacent product teams on shared foundations, and help shape how HighLevel competes in lead generation, conversational engagement, behavioral tracking, and marketing attribution.
Your work will directly impact product adoption, lead volume, lead quality, engagement, conversion, retention, and overall platform growth.