Senior Product Manager, Conversion Rate Optimization
Greenlight Financial Technology, Atlanta (Remote Friendly)
What you will do
- Own the full-funnel CRO roadmap for paid traffic, tied to registration and paid-subscription targets.
- Match each landing page to the ad’s intent, audience and channel, and tailor value-prop messaging by segment and traffic source.
- Work with Growth Product and Growth Marketing leadership to turn each funnel stage into a multi-channel acquisition testing strategy.
- Find and size drop-off using funnel analytics, session replays and user research.
- Streamline the path from the landing page through registration and KYC, including multi-step forms and mobile-first flows, adding trust and compliance signals without hurting conversion.
- Improve plan presentation and comparison to ease decisions and sharpen our competitive position.