Art Director, B2B Product Design

Lovepop, Da Nang City, Vietnam

The role

As Art Director of B2B Product Design, you fully own Lovepop’s B2B lane capacity, capability, and design operations strategy across our high-growth Corporate Custom and Wholesale B2B programs serving enterprise clients across multiple industries. Acting as the primary liaison between the B2B Sales team and the Design team, you will lead concept and product designers in a fast-paced, multi-project environment—translating client briefs and corporate brand guides into compelling product proposals, ensuring concepts are production-feasible and delivering client-specific products that meet strict quality, cost, and lead-time goals.

What you need

Experience: Minimum 6+ years of progressive experience in product design, graphic design, illustration, or art direction for physical consumer/corporate goods (greeting cards, paper goods, corporate gifting, stationery, or branded merchandise a plus), including 3+ years in an Art Director or creative leadership role.
Client Branding & Sales-Cycle Agility: Proven experience interpreting corporate brand guidelines across multiple industries, translating client briefs into detailed proposals, and leading creative teams that run multiple concurrent projects at a fast pace to meet commercial sales cycles.
Operational Acumen & Product Development: Demonstrated ability to manage lane capacity and balance creative concepts against quality, cost, and lead-time constraints. Understanding of end-to-end physical product development is a plus.
Scaling AI & Team Processes: Required hands-on experience implementing and scaling AI design tools and workflow optimizations within a creative team to accelerate concepting and proposal generation.
Art Direction & Illustration Craft: Strong eye for product and illustration, with exceptional command of composition, typography, color theory, spatial storytelling, and corporate visual identity systems.
Required – Tools & Software:
Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Working knowledge of Procreate or comparable digital painting tools.
Fluency in Google Workspace, Figma, Slack.
Plus — Print & Physical Product Awareness: Understanding of how digital artwork translates to physical paper products—including CMYK and strict corporate Pantone matching, FSC-certified paper stocks, CO2 laser-cutting tolerances, folding mechanics, and specialty finishes (foil stamping, embossing, spot UV, die-cutting).
Strong Plus – 3D CAD & Automation:
Working familiarity with Rhino 3D or AutoCAD for reviewing 3D sliceform geometry with paper engineers.
Hands-on experience with Photoshop automation (scripting, variable-data templates).
Feedback & Collaboration: Clear, confident English communicator (written and verbal) who acts as a seamless bridge between B2B Sales and Design, writes unambiguous creative briefs, and collaborates smoothly across functions to drive projects forward.
Attention to Detail: Obsessive quality control over client brand accuracy, planning sheets, layered production files, typography, and physical final samples prior to mass production.
Portfolio: Required portfolio demonstrating B2B/brand campaigns— must include examples of corporate brand translations, client pitch proposals, dimensional/print product development, or factory handoffs.
Education: Bachelor’s degree (BFA/BA) in Industrial/Product Design, Graphic Design, Illustration, Visual Communications, or equivalent practical experience.

Lovepop Values

Engineering: Curiosity to discover how the world works

Hunger: Desire to take on more than is expected

Magic: Delivering unexpected experiences

Connection: Building relationships with each other

Accountabilities

B2B Concept Development, Sales Liaison & Proposal Direction: Serve as the main communication and quality bridge between the B2B sales team and design team—translating multi-industry client briefs into detailed product proposals and persuasive concept sheets that lead to sales orders. Ensuring output quality and keeping pace with fast-moving sales cycles.
Serve as Primary Sales-to-Design Liaison: Partner closely with the B2B Sales team and serve as primary sales-to-design liaison from client brief through to client delivery for order tiers ranging from 500 to 10,000+ units.
Translate Client Briefs into Detailed Proposals: Interpret client ideas and corporate brand guides across multiple industries to develop compelling product concepts and detailed client-facing product proposals- translating objectives like client acquisition, brand gifting, executive outreach, trade show follow-ups, and employee recognitions into desk-worthy 3D paper sculptures.
Scale Semi-Custom & Wholesale Templates: Establish modular semi-custom and wholesale templates for repeatable client programs - enabling seamless integration of client branding and personalized messaging across bulk orders.

Output metric: Client sale conversion rate, brief to concept proposal turnaround velocity, alignment with B2B sales cycles, sales conversion rate.

B2B Design Operations, Lane Capacity & Project Delivery: Lead the strategy and execution of all B2B design operations, ensuring client-specific products, concepts, and planning sheets are visually aligned, strategically sound, feasible for production, and delivered within quality, cost, and lead-time targets.
Own B2B Lane Capacity & Workflows: Oversee all B2B project workflows, concept reviews, and proposal reviews from intake to delivery. Manage team capacity to run multiple projects concurrently at a fast pace.
Enforce Quality, Cost & Lead-Time Targets: Ensure all B2B product concepts and planning sheets are strategically sound, visually aligned with client brand standards, and feasible for physical production—strictly meeting quality, unit cost, and lead-time goals.

Output metric: 100% adherence to sales teamclient lead-time SLAs, target unit-cost margins, and first-pass client concept approval rates.

Team Building & Mentorship: Recruit, develop and direct a distributed roster of concept designers and product developers while continuously building and scaling team capabilities.
Lead Concept & Product Designers: Manage, critique, and mentor a distributed roster of concept designers, product designers, illustrators, and graphic designers to translate corporate brand identities into magical 3D Slicegami™ pop-up products.
Leadership & Team Culture: Contribute to building a culture of excitement and accountability within the Product Design team.

Output metric: B2B team retention, designers and illustrators talent bench and pipeline.

Scale AI & High-Velocity Workflows: Champion and scale AI integration and optimized team processes to handle multiple concurrent B2B projects at high velocity without compromising craft or manufacturability.
Scale AI & Automation Workflows: Drive the adoption and scaling of company-approved AI tools for rapid B2B mood boarding, concept generation, and proposal visualization.

Output metric: Concept proposal throughput efficiency, AI-assisted concept velocity.

3D Slicegami™ Integration and Corporate Branded Assets Quality Control: Partner daily with our 3D paper-engineering and production teams to ensure corporate branded assets and concepts translate seamlessly into Lovepop’s 3D product formats.
Align Corporate Branded Assets with 3D Product Development: Ensure client’s branded assets and concepts work seamlessly within our 3D sliceform product formats.
Oversee Corporate Branded Assets Across Product LInes: Work cross-functional with other teams (NPD, Marketing Creative, Operations) to art direct on accompanying product components and marketing materials (design sentiment cards, inserts, envelopes, packaging) related to all B2B products.

Output metric: 100% mass production success rate, 0 NCR post production

Art Director, B2B Product Design

The role

Art Director, B2B Product Design

The role

What you need

Accountabilities

Lovepop Operating Philosophies

About Lovepop

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