We founded Simple Ventures (SV) with the mission of building great Canadian companies. Our thesis is simple: Canada is overlooked and under-appreciated. Most companies around the world ignore Canada because of perceived market size, regulation, language, and powerful oligopolies. As a result, Canadians miss out.
But we know better. Canada is a top 10 global economy with many of the same consumer and business pain points as other markets. This creates an opportunity to bring the best product ideas to Canada - to see what’s working around the world and be first to execute for Canadians.
We’re funded and supported by Canada’s top leaders including the founders and leaders of Wealthsimple, Shopify, Ada, MindBeacon, TD and many more. We are expanding our leadership team and looking for a leader that is excited to contribute to our mission!
Our Approach
We are experts in sourcing, vetting and launching new companies. Once we have conviction in a specific concept, we find the best fit CEO for the company and partner with them to accelerate and scale the venture.
For CEOs, we significantly de-risk the prospect of starting a company. In particular, we help by: (a) vetting the idea, (b) funding the concept, (c) unlocking a distribution advantage, and (d) bringing an extensive support network of advisors for design, engineering, product, marketing, business development, and growth.
For LPs, we seek to drive returns on every investment. By de-risking product-market fit and focusing on capital efficiency, we can drive attractive returns at significantly lower exit valuations vs. traditional venture capital. Our approach is industry agnostic. Instead we focus on (a) market validation, (b) capital efficiency, (c) attractive unit economics, and (d) moats around the Canadian market.