Senior Product Manager - Subscriptions (Premium Desirability)

This role focuses on the awareness, acquisition, and activation layers of the Subscriptions Mission, making Premium feel unmissable to free users long before a purchase decision. You'll own the strategy for how users discover, understand, and develop intent for Premium value, partnering closely with product, design, engineering, research, marketing, and data science to shape the moments, surfaces, and experiences that drive consideration across markets and segments.