Senior Campaign Developer

Fidelity will not provide immigration sponsorship for this position.

Fidelity’s Workplace Investing (WI) business unit is a leading service provider of employer benefits. The Message Execution Center team (MEC) develops and executes e-mail, direct mail, and lead generation campaigns in support of WI’s business goals, ensuring that the right message is delivered to the right person at the right time and in the right channel.

As Senior Campaign Developer, you will work as an integral member of the MEC team that develops and delivers these communication campaigns to benefit plan participants. The Senior Campaign Developer is responsible for the team’s development, maintenance, and deployment of targeted recipient lists in partnership with a wide range of internal message sponsors, including marketing and product owners.

We deliver customer messaging for the Communications and Education organization, which is within the operations team in Fidelity’s Workplace Investing (WI) business unit. This team provides targeting, distribution, and support services for over 70% of the communications generated by WI, including annual volumes approaching 1 billion email and direct mail pieces! We collaborate with internal teams to ensure efficient, accurate, timely delivery of communications that drive high-quality customer experiences across multiple WI product lines.

Fidelity’s Onsite Working Model

Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

• Proficient in Oracle, Snowflake and SQL Server databases
• Proficient at SQL query development, including analytic functions, aggregate calculations, case statements, etc.
• Experience in managing extensive quality assurance processes prior to providing reports/data to internal customers
• Attention to detail (emphasis on quality a must)
• Ability to multi-task, prioritize, take on responsibility and work well under tight project timelines
• Dependable interpersonal skills and active listening skills to ensure understanding of, and alignment with, customer objectives
• Ability to interact with a variety of staff across functions and levels
• Campaign management experience (preferably Unica Campaign, Twilio Segment and/or Salesforce Journey Builder)
• Understand communication targeting requirements and develop logic to identify and segment the intended audience
• Work with large and varied data sets, from multiple data sources, to conduct analysis on current customer activity and generate concise reporting, contact lists, and relevant insights (experience with data visualization tools like PowerBI and Tableau a plus)
• Build complex targeting rules in Unica Campaign, Twilio Segment, and/or Salesforce Journey Builder
• Develop scalable, repeatable processes for building target populations
• Audit and perform quality assurance to ensure flawless delivery, including peer and team design reviews
• Support and monitor campaigns in production, troubleshoot technical issues, and make modifications as necessary to ensure communication accuracy
• Call out issues related to scope, schedule, and quality

Marketing Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.