Strategic Programs & AI Transformation Manager - Indonesia - GBS

We are looking for a Strategic Programs & AI Transformation Manager to support GBS Indonesia. This role will partner with business leaders to set priorities, solve complex commercial problems, and lead cross-functional initiatives. The role will also identify and implement AI and automation opportunities across GBS workflows.

• Lead business performance reviews and planning, OKR setting, forecasting, and for GBS Indonesia.
• Manage the rhythm of the business, including weekly, monthly, and quarterly reviews. Develop clear narratives and recommendations for local, regional, and global leadership.
• Analyze revenue, advertiser behavior, campaign performance, product adoption, sales pipelines, TikTok Shop, and productivity data to identify growth opportunities and performance gaps.
• Break down ambiguous business problems, identify root causes, and translate findings into specific recommendations and execution plans.
• Lead high-priority initiatives across Sales, Client Solutions, Agency Partnerships, Product, Marketing Science, Data, and Operations.
• Build business cases and evaluate the expected revenue, productivity, cost, and client impact of proposed initiatives.
• Map business workflows and identify opportunities for AI, automation, data products, or process improvement.
• Develop and manage the AI transformation roadmap for GBS Indonesia, prioritizing use cases based on business value, user needs, data readiness, technical feasibility, cost, and risk.
• Translate business requirements into workflows, data requirements, test cases, and acceptance criteria for Product, Engineering, Data Science, and BI teams.
• Lead AI and automation projects from initial problem definition through pilot, testing, rollout, adoption, and post-launch improvement.
• Define evaluation frameworks covering output accuracy, completeness, user acceptance, human review, adoption, and business impact.
• Use pilots, baselines, control groups, or A/B testing to assess whether proposed solutions improve business performance.
• Build reporting frameworks to track project status, dependencies, risks, investment, adoption, and results.
• Investigate projects with weak results or adoption and determine whether to improve, redesign, or stop them.
• Document successful approaches and develop repeatable playbooks, training materials, and operating processes.

• Five or more years of experience in business strategy, management consulting, strategy and operations, business analytics, AI implementation, digital transformation, technical program management, or a related field.
• Experience leading cross-functional projects from problem definition through implementation and outcome measurement.
• Strong business analysis skills with a hands-on approach to data; proficiency in SQL and spreadsheets. Familiarity with Python, APIs, prompt design, AI evaluation tools, data-visualization tools, or low-code automation platforms.
• Experience building forecasts, opportunity assessments, financial models, or business cases.
• Experience translating business problems into structured workstreams and clear requirements for business and technical teams.
• Working knowledge of generative AI, large language models, AI agents, retrieval-augmented generation, or workflow automation.
• Professional proficiency in English. Strong written and verbal communication skills, with the ability to present complex analysis and recommendations to senior leaders.

• Experience in digital advertising, e-commerce, marketplaces, consumer technology, or another platform business.
• Experience implementing AI, machine-learning, automation, or data solutions in a production business environment.
• Understanding of advertising products, client segmentation, product adoption, sales pipelines, campaign measurement, or TikTok Shop operations.
• Experience working with responsible-AI teams on the review of AI solutions.
• Experience working with regional or global stakeholders.

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.