Senior Software Engineer, Ads Measurement & Effectiveness

• Software development experience in backend or data-intensive systems.
• Proficient in at least one of the following: Python, Go, Java, C/C++.
• Strong understanding of system design, algorithms, and data structures.
• Familiar with large-scale backend architecture or data infrastructure.
• Curiosity about new technologies and a self-starter mindset.

• Domain knowledge in Ads tech, experimentation methodology.
• Understanding of advertiser needs and the business value of digital marketing.

The Ads Measurement & Effectiveness team at TikTok empowers marketers and brands to understand and optimize the true business value of their ad investments across TikTok’s paid channels. Our mission is to provide advertisers with clear, actionable insights through cutting-edge measurement solutions like Brand Lift (BLS), Conversion Lift (CLS), Split Test, Cross-Media Measurement, as well as measurement solutions with 3rd party partners.

We build client facing products and scalable infrastructure that support large-scale experimentation, causal inference, and data-driven decision-making. Our work is foundational to TikTok’s advertising ecosystem, driving both strategic insights and revenue growth.

As a Senior Software Engineer on the Ads Measurement team, you’ll work on end-to-end product development and contribute to high-performance systems that measure and maximize ad effectiveness. You’ll collaborate with product managers, data scientists, and platform engineers to solve complex technical challenges that directly impact TikTok's advertisers and end users.