Software Engineer, Ads Measurement & Effectiveness
TikTok, San Jose, California
What you will do
- Design and build signal quality frameworks — anomaly detection, signal recovery, denoising, and correction pipelines that ensure the reliability of advertiser conversion data at scale.
- Develop and optimize cross-platform identity resolution systems, improving the precision and coverage of our Identity Graph through probabilistic matching models and graph algorithms.
- Own attribution model design and implementation end-to-end, including multi-touch attribution (MTA), modeled conversions, and incrementality measurement.