Product Manager Shop Ads Creative Project Intern (Ads Interface and Platform) - 2026 Start (BS/MS)
TikTok, San Jose, California
What you will do
- Improve GMV Max creative products across creative management, AI-generated creatives, creative insights, and creative testing.
- Analyze advertiser behavior, campaign performance, and creative-level data to identify user pain points and product improvement opportunities.
- Help translate advertiser needs and data insights into clear product requirements, user stories, success metrics, and launch materials.
- Partner with Design, Engineering, Data Science, Product Marketing, and Operations to support product execution from discovery through launch.
- Conduct user research, competitive research, and workflow analysis to better understand how advertisers source, manage, and optimize creatives.
- Support post-launch analysis by tracking adoption, funnel performance, experiment results, and advertiser feedback.
- Contribute to product documentation, internal updates, and GTM materials for global product rollouts