Product Marketer, Developer Platform
Fal, San Francisco
The role
We’re looking for a Product Marketer to own go-to-market for fal’s developer platform, from Model APIs for accessing 1,500+ generative media models, to fal Agent for AI-powered creation, fal CLI for building from the terminal, and the products we build next.
You’ll sit at the intersection of product, developers, creators, and community, turning what we ship into products people want to try, build with, and talk about.
Generative media is evolving incredibly fast. The winning developer platform won't just have the best models. It'll make them easy to discover, experiment with, and build into products.
You'll define how developers experience fal, tell the story of what they can build with it, and grow the community building on top of it.
What you will do
- Own positioning, messaging, and GTM for fal’s developer platform, including Model APIs, fal Agent, and fal CLI
- Lead launches for new models, features, APIs, and developer tools
- Grow awareness and adoption across developer and creator communities through social, content, demos, partnerships, and community