Senior Data Analyst
SumUp, London, England, United Kingdom +1
What you will do
What you'll do
- Own the Consumer Bank KPI framework, defining and maintaining consistent metrics across acquisition, activation, engagement, retention and customer value
- Build reporting that gives leadership and stakeholders a clear, trusted view of performance
- Challenge assumptions and interpretations when the evidence points elsewhere, helping
- leadership judge whether growth is sustainable
- Dig into acquisition performance, including cost per customer, channel quality and the long-term value of newly acquired customers
- Partner with Product, Growth, Finance and Risk teams, surfacing trends, anomalies and opportunities before they're asked
- Support the design and analysis of experiments, helping teams understand what's really driving results
You'll be great for this role if
- Experience working as a data, product, growth or business analyst, with a track record of owning a KPI framework end to end
- Strong knowledge of acquisition, activation, engagement, retention and customer lifetime value metrics, including channel attribution and cost per customer.