Manager, Programmatic Analytics and Strategy

Zeta Global Corp seeks a Manager, Programmatic Analytics and Strategy in NYC to provide actionable insights to both external customers and internal teams.

• Handle priority accounts and media and analytics strategy.
• Design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation.
• Shape the analytics and media strategy narrative for client engagements.
• Consult with clients on development and alignment of marketing programs across online channels, translating business challenges into analytical solutions.
• Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach.
• Partner with Customer Success leads to execute the QBR process end-to-end including setting timelines and maintaining quality standards.