Growth Analytics Sr Analyst

• Full User Lifecycle Management
• Architect and execute segmented and tiered operational strategies for existing users, based on the full lifecycle framework.
• Drive end-to-end operational plans covering retention, re-engagement, and win-back campaigns.
• Own core business metrics, including repeat transaction volume, order volume, and overall contribution from the existing user base.
• Subsidy Strategy Design & Optimization
• Develop differentiated subsidy strategies and promotional cadences tailored to varying user tiers.
• Continuously optimize subsidy models and targeting rules via rigorous A/B testing and data analysis.
• Control subsidy costs effectively, maintaining accountability for ROI and the overall efficiency of the promotional budget.
• Data Monitoring & Analysis
• Track and analyze key performance indicators, including Retention Rate, Purchase Frequency, Average Order Value (AOV), and Customer Lifetime Value (LTV).
• Proactively identify business anomalies and emerging trends, swiftly formulating actionable adjustment strategies.
• Systematize best practices, developing a reusable operational methodology and strategic framework.
• Cross-Functional Collaboration
• Partner closely with Product, Marketing, Merchant Operations, Rider Operations, and global business units.
• Drive product feature iterations and ensure seamless execution of operational initiatives.
• Enhance the overall user experience by optimizing every touchpoint in the customer journey.

Role Qualifications

Education & Experience

• Bachelor’s degree or above.
• Minimum of 5 years of hands-on experience in C-end (consumer-facing) user operations within the Internet industry.
• Preference for candidates with prior experience in the Latin American (especially Brazilian) market or in the Local Services / Food Delivery sector.

Functional Skills & Methodology

• Proven expertise in user operation strategies with demonstrable success in designing and executing user retention, engagement, and loyalty programs from the ground up.
• Must possess a strong data acumen. Proficiency in SQL, Excel, and other analytical tools is essential for driving multi-dimensional data analysis to inform strategic decisions.

Soft Skills & Attributes

• Excellent cross-cultural communication and project coordination skills, with the ability to effectively collaborate with global teams.
• Highly goal-oriented with a strong sense of ownership and a growth mindset.
• Capable of thriving in a fast-paced, dynamic international business environment.
• Language: Fluent in English (written and spoken) with the ability to seamlessly engage with overseas business teams.

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

Team Overview