- A BS/BA degree with a concentration in business analytics, marketing and/or a quantitative field such as Mathematics, Statistics or Economics.
- 6+ years in CPG marketing analytics with strong knowledge of the technical aspects of quantitative analysis and econometric modeling (including multiple regression).
- Significant experience executing a broad range of analytical methodologies & techniques such as Marketing Mix modeling, Forecasting and Price & Promotion modeling.
- In-depth knowledge of the analytic process related to Marketing Mix analyses, including collaborating with vendors/agencies on data collection, modeling and results interpretation.
- Strong knowledge of CPG Retail Measurement databases (such as Circana and/or Nielsen) and how to facilitate using these data sources in quantitative analysis to develop insights.
- Robust knowledge of a variety of Marketing tactics such as both linear and digital media, Trade, Shopper Marketing and Consumer Promotions.
- Experience in the application of analytical methods to business processes such as media planning, business forecasting, demand planning, price/promotion decisions, new product growth initiatives, and Shopper Marketing.
- Comfort with Microsoft Office – PowerPoint, Excel and Word.
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Posted Salary Range USD $111,000.00 - USD $160,950.00 /A
Bonus Eligibility Role is eligible for 14% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.