Staff Product Designer, Credit Builder

Millions of people across Latin America have never had a credit card. For many of them, Nubank is the first institution that gives them a real path to one. Credit Builder is where that path starts.

Our Credit Builder card is an entry-level credit product. Customers add money to unlock spending power, and we coach them step by step toward a full credit limit. The goal isn't to keep people on a starter product. It's to move them up and out of it, and most of our success stories do exactly that. The experience is built around gamification. A guided timeline walks customers through adding to their money box, increasing their limit, setting up autopay and building healthy habits. It has become one of the highest-NPS experiences at Nu and a model for gamification across the company.