About us
Pencil uses generative AI to make advertising faster, cheaper and better performing, without replacing the creative people who make it. We are building the agentic operating system for marketing: Scribble, our agent, takes a brief and produces finished, brand-safe creative across image, video and structured formats for global brands and small businesses alike.
How we work
Our optimisation practice rests on a few principles. We start from the client's real briefs and agree what good looks like in terms precise enough to measure. We measure performance before changing anything, so every improvement can be shown against a baseline. We change one thing at a time and keep a record of what changed and why. We treat a failure as something to diagnose before fixing, because the cause may sit in the inputs, the agent's instructions or the way we are measuring.
We call the work done only when results hold up on repeat. Much of the mechanical work is carried out by AI agents that you direct, so your time goes on judgement, diagnosis and the client relationship.
About the brandtech group
The Brandtech Group's mission is to be the best company in the world at helping leading global brands drive growth by connecting content, data and media using technology.
It was founded in June 2015 (as You & Mr Jones) by former Havas Global CEO David Jones, with a simple mission to help brands do their marketing better, faster and cheaper using technology. It was renamed The Brandtech Group in January 2022.
Today it generates more than $1BN in revenue and is the largest global digital content partner for many of the world's biggest brands and companies, often using its unique in-housing model. It works with eight of the world's top 10 global advertisers and 49 of the world's top 100. Clients include Banco Itaú, Danone, Google, Intuit, LVMH, Microsoft, Morgan-Stanley, Netflix, Reckitt, Renault-Nissan, PayPal, TikTok, Uber and Unilever.
In addition, the Group invests in cutting-edge technology companies relevant to and with potential in marketing and has been investing in the AI, AR and the metaverse space since 2015. The Group was the first external investor in Niantic (creators of Pokémon Go), alongside investments in AI Foundation (AI digital twins, personalized AI, and deep-fake detection 2018), Automat (AI chatbots, 2016), Elsy (AI media planning, 2016), Jivox (dynamic automated content, 2016), Crossing Minds (deep learning AI recommendation system, 2017), CreativeX (AI-driven content optimization, 2022), Zappar (AR, 2017), Provenance (blockchain, 2022) and GGP (the world's largest gaming fund).
The Group is one of the most prominent marketing industry voices on the prediction and movement to AI-driven marketing, including Generative AI. It was named one of the World's Most Innovative Companies 2021 by Fast Company, and by CB Insights as one of the World's Most Valuable Private Unicorns.
https://www.thebrandtechgroup.com