What You’ll Do
- Own customer acquisition: Develop and manage our paid acquisition strategy, including channel mix, budgets, targeting, retargeting, and optimization.
- Build the growth engine: Develop our acquisition plan from launch through scale, with a focus on CAC, conversion, LTV, and efficient growth.
- Lead experimentation: Build a disciplined testing program across audiences, creative, messaging, channels, landing pages, and new growth opportunities.
- Use AI to accelerate growth: Incorporate AI tools and workflows into acquisition, analytics, experimentation, research, creative development, and reporting where they can meaningfully improve speed or performance.
- Turn creative into performance: Partner closely with creative to develop, test, and scale the ads and content that drive customer growth.
- Build our measurement foundation: Establish the reporting, attribution, and tracking needed to understand where customers come from, what converts them, and what drives value.
- Turn data into decisions: Analyze acquisition and customer data to identify opportunities, diagnose performance, and determine where we should invest next.
- Partner across the company: Work with product, engineering, and creative to ensure we have the right data, tracking, tools, and customer insights to continuously improve growth.
What Success Looks Like
You’ll build the growth engine and measurement foundation that allows us to acquire customers efficiently, understand exactly what is driving growth, and continuously improve the business through experimentation, data, and smart use of AI. You’ll know where every customer is coming from, what it costs to acquire them, what converts them, what makes them valuable, and where we should invest the next dollar. You’ll also establish practical ways to use AI to make the team faster and more effective, whether through better analysis, faster experimentation, improved creative iteration, or smarter automation.