Own the foundational research agenda for mobile create - Define and run the generative studies that shape where the product goes: ethnography, diary and longitudinal studies, in-context observation, concept work. Decide what's worth studying, and say no to what won't change a decision.
Go where the creating happens – Lead in-person and in-field research, including in-home sessions and sessions with more than one participant at once, such as household and family settings. Some of the most important behavior here will never show up in a remote unmoderated test.
Be a true partner, not a service desk – Sit with the mobile create PM, designer, and engineers as decisions are being made. Bring user signal early enough to change the shape of the work, not late enough to only validate it.
Turn findings into things the org keeps using - Segmentations, journey and jobs-to-be-done frameworks, opportunity maps, design principles that outlive any single launch and get cited in rooms you're not in.
Connect qual to the numbers – Pair depth with survey and behavioral data. Work with data science as a peer to size what you find, and with growth partners to translate insight into acquisition, onboarding, and retention bets.
Raise the craft bar – Mentor, review study designs, and unblock other researchers. This is an IC role with real influence, not a management track.