Data Analyst (12 months contract)
Binance, Hong Kong +2
What you will do
- Support growth and marketing campaigns end to end: pull, validate and structure data across the full conversion funnel
- Measure and evaluate campaign performance (conversion rates, CAC, ROI, retention of acquired users) and translate results into actionable recommendations for marketing and operations teams
- Build and maintain campaign/growth dashboards; automate recurring data pulls where possible
- Work with large volumes of user behavior and transactional data using SQL and internal data platforms; design and run cohort analyses to support campaign optimization
- Translate complex findings into simple visualisations and clear narratives for execution by operational teams and executives