Ingenio's US Marketplace (Keen) is looking for a Senior Product Manager to help lead our next chapter of growth. We've just completed a rebrand and are deep into a full product redesign, and this role builds on that new foundation and turns it into real gains in conversion, revenue, and customer LTV.
People come to Keen at moments that matter, with real questions about their relationships, their careers, and their lives. Whether they find the right advisor, trust them, and come back is what drives the business. You’ll focus on our most critical growth levers: conversion, retention, advisor-consumer matching, and monetization and packaging. You’ll own the initiatives that move those numbers, and you'll have real influence on where we place our bets.
Where you'll start: activation. The first job is converting new visitors into first paid conversations. You'll own landing pages, registration, onboarding, and first-purchase offers, and you'll build a high-velocity experimentation practice that compounds. You'll partner with Marketing as one team with shared targets: new customers acquired, cost to acquire them, and how many convert.
Where it goes: new user growth. Once the funnel is converting, you'll expand into the levers that bring new people to Keen in the first place. You'll partner with Marketing to find Keen's next growth channel, testing what comes after paid search and building the product experiences that make new channels work. You'll ship free experiences that capture intent (AI tools, quizzes, readings) and bring people to Keen on their own, and explore referral and viral mechanics where they fit. Over time, you become the product owner of Keen's growth engine, not just its funnel.
We are a small team – four Product and Design people today and growing. You will have real ownership, direct access to leadership, and little distance between your work and the business.
Please note: This role will require being in our SF office at least 3 days per week (Tuesday-Thursday).