Base Power Company, Austin, TX
You will own and improve the core products, systems, and experiences that drive customer acquisition, activation, and retention. Some of that work will involve improving our existing funnel and website experience. Much of it will involve building entirely new growth products and infrastructure from scratch.
You will work across Growth, Engineering, Design, Operations, and Marketing to identify the highest-leverage opportunities in the customer journey and turn them into shipped products that materially improve business performance.
This role sits at the intersection of product, growth, analytics, and strategy. You might redesign a critical onboarding flow, launch a self-serve enrollment experience, rethink how we qualify and route customers, build internal growth tooling, or drive entirely new strategic bets that reshape how customers join and engage with Base.
A core part of the role is judgment. You will help decide where we create leverage, what friction matters, what tradeoffs are acceptable, and which problems are worth solving. We care deeply about conversion performance, but not at the expense of clarity, trust, or long-term brand quality.
You'll operate in a lean environment where speed matters and ownership is high. We are not looking for someone to manage a roadmap handed to them. We are looking for someone who can identify opportunities independently, work from first principles, and drive execution across ambiguous, cross-functional problems.
The Growth team sets the pace for how fast Base can deliver affordable, reliable power to the people who need it. We operate as one team across marketing, sales, support, product, and design, lean and high-ownership. Everything we build comes back to one question: are we solving people's problems? We're building the world's most beloved energy company.
Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
DO THE BEST WORK OF YOUR LIFE AT BASE.
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