Full-Stack Marketer
Nexla, Bengaluru, Karnataka, India +1
What you will do
- Organic visibility for data integration and AI keywords. SEO strategy, the technical work behind it, and the content that actually ranks.
- Paid and ABM. Google Ads and LinkedIn Ads from audience targeting through creative, plus the account-based programmes aimed at enterprise prospects.
- The funnel. Website performance and user behaviour, where people drop and why, the marketing automation workflows and lead scoring behind it, and the reporting that says which channel earns more budget and which one stops.
- The content engine. Blogs, whitepapers, case studies, social across LinkedIn and X, video scripts, and webinar material. Technical enough that a data engineer keeps reading, clear enough that the person signing the contract finishes it.
AI tooling runs through all of it: content production, competitive and market research, segmentation, and the triggers behind automated campaigns.
Ninety days in: You would have helped revamp our inbound traffic and conversions to bring in more demo requests and help improve conversion.
The hard problem Most of the traffic today is organic and direct. The hard problem is to make the website an organic lead engine consistently aligning top topics with content needed and SEO/ AEO optimization to drive more qualified traffic and better engagement and conversions. .