Growth Engineer
Petra Labs, New York City
The role
Today, the vast majority of our pipeline comes from inbounds and referrals from success with our existing customers. Whilst we continue to find great success through this channel, we now want to focus efforts on expanding our AI-native growth and marketing systems and initiatives.
We need someone who can work with leadership on building the GTM engine from the ground up: generate qualified enterprise leads, create content that educates a market that barely knows this category exists, and run experiments across channels to find what converts.
What you will do
- Build pipeline. Design and execute targeted outbound campaigns tailored to marketing leaders, VPs, and CMOs.
- Own initiatives end to end. You’ll own everything from who we’re targeting and what we’re saying to what happens after someone converts.
- Figure out what’s working and what isn’t. If a channel stops converting, dig into why. Apply analytical rigor to chart, and back, the best path forward without relying only on increased spend.