What you'll own
Your number one responsibility is to generate qualified leads and signups that can become customers. You'll work closely with sales and marketing to identify the right audiences, sharpen our messaging, and execute the campaigns and experiments that bring them into our funnel.
We're looking for someone with a broad demand generation toolkit. You've worked across multiple traction channels, understand their tradeoffs, and know how to choose the right channel for the product, audience, and stage of growth. You can develop the strategy and do the work to put it into motion.
You'll spend time learning both products, talking with customers and prospects, and working with sales to understand what drives interest, what creates friction, and what leads to a purchase. Those insights should directly inform what you test next.
Your responsibilities will include
- Build and execute a demand generation strategy across Verai and Thrive, with a primary focus on Verai.
- Identify and test acquisition channels, including paid search and social, SEO and content, email, outbound, partnerships, communities, referrals, and events.
- Grow demand through our integration partner ecosystem, including our presence in app marketplaces like Shopify, Clover, and Square, and co-marketing with partners.
- Run focused experiments with clear hypotheses, success criteria, budgets, and timelines.
- Move quickly: launch, measure, improve, expand what works, and stop experiments that don't justify further investment.
- Develop and test audiences, offers, messaging, landing pages, and conversion paths that drive qualified signups.
- Partner with sales to evaluate lead quality, incorporate prospect feedback, and connect campaigns to pipeline and paying customers.
- Work with marketing and product teams to turn customer needs and product capabilities into compelling campaigns.
- Establish clear reporting on channel performance, acquisition costs, signup conversion, and contribution to pipeline.
- Identify opportunities to introduce Verai to relevant Thrive customers and audiences.