Senior Product Manager SEO

What you'll do as Senior Product Manager SEO

As part of the Marketing & Advertising domain, you lead the SEO product area, working closely with the SEO Marketing team and multiple Product & Tech teams. SEO cannot be done in isolation, you act as a true advocate and ambassador for SEO across the organization.

In close partnership with your Engineering Manager and Group Product Manager, you own the product strategy and roadmap for SEO, GEO and LLM discovery.

Your responsibilities include

• Own the product vision and roadmap for SEO & GEO, aligned with the company strategy
• Translate SEO strategy into clear product, tech and data initiatives
• Lead a cross‑functional team with backend engineers, analyst and data science capacity
• Drive the shift from keyword‑based SEO to conversational and AI‑driven discovery
• Define and steer a test & learn approach using SEO A/B tests and experimentation
• Partner closely with the SEO Marketing team to align content, priorities and experiments
• Act as a strong stakeholder manager across Product, Tech, Marketing and Leadership
• Ensure SEO is embedded into broader platform decisions, not treated as a standalone channel
• Represent SEO at leadership level and make its impact, risks and opportunities tangible

Why you can make a difference

With 4+ years of product management experience in SEO you combine product leadership, technical understanding and strategic SEO vision. You understand that SEO is evolving into SEO + GEO (Generative Engine Optimization), AI and LLMs require structured, high‑quality, machine‑interpretable content and long‑term success depends on platform capabilities, not one‑off optimizations. Moreover, you are comfortable operating in ambiguity, influencing without authority, and making data‑informed trade‑offs that balance speed, scale and impact.

• From keywords to natural language & conversational search
• From clicks to answers, recommendations and agentic journeys
• From page‑level ranking to structured, trustworthy, machine‑readable content

At the same time, SEO traffic is always under pressure from changes of our Partners like Google, Bing and now also AI Overviews and LLMs. Without continued innovation, organic performance declines. Your challenge is to keep building future‑proof SEO & GEO capabilities that:

• Scale across millions of pages and feeds
• Work across Google, AI search, LLMs and social discovery
• Balance short‑term GMV defense with long‑term AI readiness

This requires strong stakeholder management, deep collaboration across Product, Tech and Marketing, and a test‑and‑learn mindset grounded in real data.

• Marketing tech expert

• Data-driven optimizer

• Cross-functional catalyst

• Manual campaigner

• Metrics avoider

• Siloed specialist

You prefer working in isolation to bridging technical and commercial domains

Where you'll work

You'll join our Marketing & Advertising domain, where 20 product teams determine how we connect with customers. Working alongside talented engineers and data scientists, you'll shape how millions of customers discover our platform and products. While we take our mission seriously, our culture remains open and collaborative. We champion diversity and inclusivity, knowing that diverse perspectives lead to better marketing solutions. After all, our 13.5 million customers represent the full spectrum of society. Ready to drive the future of tech-powered marketing? Welcome aboard!